Earth Day began as a reminder

That the planet matters, and that what we make and consume has consequences.

Over time, it's become something else.

A month of good intentions, followed by business as usual.

We've all played a part in that.

Distillers. Bars. Shops. Drinkers. All of us.

The truth is, sustainability doesn't work in short bursts. And real responsibility doesn't fit neatly into a calendar.

At Barr Hill, we work with land, agriculture, and time. The choices we make don't resolve in April.

They unfold over years.

So now, we're stepping away from Earth Month.

Not because it doesn't matter.

But because it matters every day.

Black text 'ONE THING for GOOD' on a white background

Can you commit to one thing?

Sustainability doesn't require perfection. It requires consistency.

Instead of short-term gestures, we're inviting you to join us and commit to one real practice that reduces your environmental impact. Not for a month, but for the long term.

One change. Done consistently. Year after year.

Big or small.

Follow along

We're participating too. We're proud of all the strides we've taken to improve our impact, from responsible sourcing, renewable energy, creating over ONE MILLION sq/ft of new pollinator habitat and more.

But nobody is perfect and there is always room for improvement.

Follow along on Instagram as we share our efforts to identify One Thing for Good we can accomplish this year!

Follow along

Join us for Bee's Knees Week!

One easy (and delicious) way you can make an impact - participating in Bee's Knees Week!

From June 12-21st, the simple act of enjoying a Barr Hill Bee's Knees cocktail will help create new pollinator habitat.

Since 2017, we've created over 1.4 MILLION sq/ft of new habitat, and we need your help to keep growing the impact.

Learn More Shop Barr Hill